The official MFC shop in Middlesbrough’s Captain Cook Square opened its doors to queuing fans at 9.30am.
The new Boro kit has had a mixed reception from the Boro faithful.
Some have criticised the loss of the distinctive white band, while others have likened the new kit to a can of coke.
The new kit goes on general sale from 9.30am on Friday.
Shirt prices are: Adults (XS-XXL) £40 short-sleeved, £45 long-sleeved. Youths (three sizes 5-14 years) from £35 short-sleeved and from £38 long-sleeved.